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Elva Castañeda de Hall

Principal at Values Technology

Vice President of Quality and Learning

Elva’s Hall-Tonna values-based integral coaching practice specializes in the professional and personal development of leaders at all levels. Her approach is systemic, recognizing that lasting change embraces multiple aspects of a leader’s life, as well as the context in which it takes place.


A knowledgeable and culturally aware individual, Elva brings her own multi-cultural background, compassion and experience working with top leaders from around the globe, to her coaching practice. Her signature presence is the way she creates a safe and non-judgmental place for people to look into the mirror and see their limitations as the reverse side of their gifts.


Elva will partner with you to achieve the following:


» Clarify your vision and goals
» Work with those life vicissitudes which may become an impediment to the vision
» Connect you with what matters most in your life to increase sense of fulfillment
» Create a developmental plan that enhances your personal and leadership effectiveness
» Work with members of your team to become excellent performers

Align business strategy with people’s desire to contribute and find meaning in their work

Elva has been a regular guest lecturer in Spain (Universidad de Duesto), Mexico (TEC de Monterrey), and Santa Clara University of California where she obtained her M.A. degree in Counseling Psychology.

She has been involved in Hall-Tonna model based research projects with several other universities for over 15 years.


An avid learner, with a willingness to look at herself, Elva pursues knowledge and insights as to what makes a human being a human being and what motivates growth and expanded consciousness.  Her belief is that to the degree people know the values priorities that motivate them, they have the capacity to learn.


Additional Qualifications:


» Adjunct Professor of St. Mary’s College graduate programs in Leadership.
» Currently enrolled in graduate courses in organizational development at Fielding Graduate University
» M.A., Counseling Psychology, Santa Clara University
» MBTI Certified
» Completed coursework for New Ventures West Professional Coaching Course
» 19 year practice in the Hall-Tonna Coaching Methodology
» 12 years as a Values Technology Accreditation Facilitator
» 7 years experience as a Vocational Rehabilitation Counselor
» Secondary Teaching Certificate
» Bilingual/Bicultural: Fluent in spoken and written Spanish and English
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