Dr. Brian P. Hall, Founder and President
Brian’s primary work has been in Values research. Working with an international team in the 1970s he posited that there are 125 values that underpin human behavior. At the University of Santa Clara he developed a measurement instrument, validated by the American Psychological Association, for the 125 values, that includes applications for individual and group values assessment.
Brian has published over 25 books and articles on values with the most recent being The Genesis Effect (2006) and Values Shift: Understanding Human and Organizational Development (2006).